In a bid to promote Nakuru County as a premium tourism destination, the Directorate of Tourism and Culture in partnership with NaxCity Kenya Ltd, has launched a digital marketing campaign dubbed TEMBEA NAKURU.
Nakuru County is a prime destination for Business (MICE) Tourism, Sports Tourism, Agro-Tourism, Religious Tourism, Education and Health Tourism, Cultural Tourism, as well as Speculative, Leisure and Adventure Tourism; and arguably a hotbed epicenter of Hospitality and Tourism in Kenya with significant contribution to Kenya’s GDP.
As plans are underway by the County Government of Nakuru to establish a marketing board, the tourism department led by the CECM – Hon. Stephen Kuria has set out to undertake an activation exercise that will see over thirty tourism sites in Nakuru County unpacked and packaged for domestic tourism consumption to bridge the gap of tourism marketing in the County.
The CECM emphasized the campaign’s role in giving Nakuru a competitive edge in tourism, urging stakeholders to seize the December holiday season for marketing efforts.
Tourism and Culture Chief Officer – John Koech, highlighted Nakuru’s unique features, including being the only city with both a lake and a national park, six water bodies, and several prehistoric sites.
Shell Kenya – a franchise of VIVO Energy sponsored the Campaign with fuel to facilitate mobility during the documentaries production, citing it as a noble initiative towards unpacking tourism assets that will significantly drive domestic, regional and international tourists to visit Nakuru County and in-turn, boost Nakuru businesses.
Sarova Hotels Nakuru’s Cluster General Manager – Mr. Duncan Mwangi, noted that the initiative will create significant impact for the Hospitality sector through bed conversions and conference uptake, calling upon industry stakeholders to seize the opportunity to collaborate with the Directorate through NaxCity Kenya in their tourism marketing efforts.
His sentiments were echoed by GRATO’s Chairperson – Jane Karanja who commended the County for launching the campaign, urging for exploration of hidden gems and promotion of the rich Eco-Tourism in Nakuru County.
Other stakeholders who partnered and were present during the launch include; Kenya Wildlife Service, Nakuru Tourism Association, Great Rift Association of Tour Operators (GRATO), Tour Operators Society of Kenya (TOSK), Kenya Association of Travel Agents (KATA), Nairobi Women’s Hospital, Utamaduni Nature Park and Mwaura Properties Ltd, who aim to leverage and support the campaign in rolling out.
NaxCity Kenya Ltd, a registered marketing agency based in Nakuru will support the Directorate in documenting known and hidden tourism attraction sites, and will publish these features on dedicated campaign digital platforms; Website (www.tembeanakuru.co.ke), YouTube (Tembea Nakuru) and Social Media.
The launch was held at Sarova Woodlands Nakuru and was attended by over sixty industry players, who were treated to a pizza stop-over at Jajemelo Pizza at Shell’s station in Barnabas on their way for site visit at Kariandusi pre-historic site and Utamaduni Nature Park in Gilgil post the launch.
The launch was held at Sarova Woodlands Nakuru and was attended by over sixty industry players, who were treated to a pizza stop-over at Jajemelo Pizza at Shell’s station in Barnabas on their way for site visit at Kariandusi pre-historic site and Utamaduni Nature Park in Gilgil post the launch.
